‘Hanuman Ansh’, which is a spiritual biopic, is still in theaters, and continues to make good money, although people are paying much more attention to ‘Toxic’. On Day 25, it is approaching the important figure of ₹50 crore and is doing so despite the passage of a number of weeks since its release.

‘Hanuman Ansh’ is based on the life story of Neem Karoli Baba, and as a result, has attracted viewers that love watching spiritually inspiring and devotional films. It stands apart from other regular commercial entertainers in the sense that it has depended mostly on its spiritual theme and word-of-mouth marketing to survive in theaters.

With a budget of roughly ₹2 crore for the film, the fact that it is approaching the milestone of ₹50 crore is rather remarkable. As one can see, there is quite a big earning potential for content films targeting specific audiences.

However, it is worth mentioning that ‘Hanuman Ansh’ has been released during a period when ‘Toxic’ has been creating a lot of hype among cinema enthusiasts.

The important thing about ‘Hanuman Ansh’ is that it now has to translate its theatrical run into a ₹50 crore feat. The movie having stayed at the box office for 25 days now means that it could just take some decent amount in the coming days to cross the crucial mark.

The success of the movie has also underlined that there are shifting dynamics in the Indian box office arena. Even as star-studded and large scale movies keep making their mark at the box office, smaller movies based on a unique theme can do well too.

In its attempt to become a ₹50 crore movie, the ‘Hanuman Ansh’ movie now needs to decide whether it will be a success story of the season or not.