Digital Marketing strategies to promote corporate gifting

 #corporate gifting #digital marketing #Latest news #the firstcritic #trending news

-Authored by Mr. Karan Sahedev, founder of Merch Matters

India has over 800 million internet users and 90% of Indian people use the internet as an active part of their daily life. Digital marketers use strategies to promote their brands and connect to wider audiences. Marketing has existed for a long time and is still prevalent. It has grown more from traditional to digital marketing. The market and its services have changed since the rise of digitalization and is itself a tool for businesses to expand and promote themselves. Corporate companies like gifting are escalating their growth through digital connectivity and marketing. A corporate gifting company is a business that creates meaningful and memorable gifts. It connects to its clients for better relationship and trust. For employees and clients it’s the best way to promote any service is through marketing.

Here are some Digital marketing strategies to promote corporate gifting

1. Leveraging social media

• Storytelling: Social media is a business tool and a platform to communicate with others globally. Promoting gifting on social media through posts and reels can often be done through storytelling. Storytelling is a way to express and connect to the audience. A lot of people demand engaging content. The type of content can be visually captivating through aesthetical photo posts or video posts.
• ⁠Client testimonials: Client testimonials are a way of feedback on the services a business mentions on their site. A company asks specific questions to the customers about how they felt about a service before and after. Asking questions and giving feedback is a way of promoting one’s service. People can see testimonials to know more about other’s experiences.
• ⁠influencers meet: A brand selects a known personality who can lead and represent their brand. It does not have to be a celebrity often. People who specialize in video making and can make their content reach high are most suitable to meet this criteria.

2. content marketing

• Blog posts: Content like blog posts is a means to write about a particular theme in detail like a journal. Here businesses often need content that hooks a reader and brings in sales and growth to their company. Blogs often get thousands to millions of views per day or a month. This type of increase in readership occurs when it is engaging, error-free, and provides valuable information.
• ⁠E-mail newsletters: Newsletters provide information regarding what is currently ongoing in a particular organization. If we talk about Corporate gifting companies, people can get updates online by subscribing to the e-mail newsletter. Through this one can be informed early and be a direct customer,

3. SEO

• Targeted keywords: search engine optimization is a way to reach an audience through specific words used in an article or other online content. People use theme-related words to search for available content. When corporate gifting blogs are written it is kept in mind that keywords like customized gifting or merchandising are mentioned.
• ⁠Local SEO: Local search engine optimization is for improved visibility for local audiences.
• ⁠Product description and meta tags: Product description helps to understand the user about the benefits and meta tags give a brief title about what the content is all about.

4. Pay Per Click and Google adds

• Seasonal campaigns: Seasonal campaigns happen at a certain time of the year. Festive seasons are a great way to grab an opportunity to increase sales of products and services related to the festive theme. On Diwali, businesses often want to delight their customers with attractive showpieces and decorative items.
• ⁠Re-targeting ads: Retargeting ads allow users to show ads who have previously visited a website or an app. Adds allow to reconnect the customers. This way one can bring back the regular customers through reminders.

5. video marketing

• Product demonstration and unboxing: Many marketing companies promote their service by doing a specific unboxing or demonstration which means showcasing how tangible content looks and gives the essence of. They are a way to influence the public to purchase the item and increase its sales through high reach, visibility, and word of mouth.
• ⁠Client success stories: When a client talks about the success of a particular business or gives good feedback about the company, people will likely trust the related company and give it a chance to use its product and services.

Marketing is a crucial tool when done right regularly. It may become easy to reach wider audiences slowly and steadily. Marketing has expanded through online communication as well and with this, it becomes essential to reach a wider audience. E- Newspapers and communication through smartphone and desktop devices are means to interact for business companies like corporate gifting. Gifting brands specialize in creating meaningful and memorable gifts. The brand and services promoted through digital marketing strategies like email, S.E.O., advertising, content marketing, and social media can reach audiences globally. Audiences like children, young adults, and adults are preferences for target growth. Factors like choices and environment can affect the growth of a particular brand or service. Keeping the drawbacks in mind will help to avoid hurdles and let a brand grow on digital platforms.