Former BCCI president Inderjit Singh Bindra, architect of modern cricket marketing, dies at 84

Inderjit Singh Bindra is the greatest player of cricket. He is a cricket administrator. He is not just a cricket administrator, but also, he is a former IAS officer who served with the BCCI Cricket in 1933-1996. As the BCCI President (1993-1996), he led the board during a transformative period. Strengthening India’s position in international cricket. Also, he served as president for 36 years (1978-2014). The PCA stadium in Mohali was renamed the I.S. Bindra Stadium in his honour in 2015. His achievement’s also in modernising cricket, along with NKP Salve and Jagmohan Dalmiya; he was key in securing hosting rights for the 1987 and 1996 World Cups. His achievements are outstanding in this world. 

Broke the monopoly of Doordarshan in 1994 by approaching the Supreme Court. Allowing for the deals of international, commercial and media rights. He put the step in ICC, too. Not just played, but also served as principal advisor to the ICC during Sharad Pawar’s presidency. 

His efforts opened the Indian market to global broadcasters and reshaped cricket marketing. He is served as BCCI president from 1993 to 1996 and led the Punjab Cricket Association for over three decades. Widely regarded as a visionary administrator, his legacy continues to influence modern Indian cricket. He is a good player of his time. He is survived by a son and a daughter.

He was also the president of the Punjab Cricket Association from 1978 to 2014. In 2015, the PCA stadium was renamed as the IS Bindra Stadium as a tribute to his inspiring work as an administrator. He is a no.1 player. He plays by working on improving themselves. 

Deepest condolences on the passing of Mr I.S. Bindra, former BCCI president and a stalwart of Indian cricket administration. May his legacy inspire future generations. Om Shanti. In remembrance of him. He can’t find anyone like him, a perfect match keeper man, he said to him. Mr. shah started the association with the game as an official in 1975. It was the first time the global event was moved out of England after the 1975, 1979 and 1983 editions.

 The company of his close friend, late Jagmohan Dalmiya and then BCCI chief NKP Salve, and it opened the Indian television market to the new possibilities of cricket marketing. Bindra was a retired cricket player. He retired from the cricket team in 2014. His playing skills were outstanding at that time. He also achieved so many trophies and world cup too at that time. His achievements are brilliant all the time. 

Before that, in 1994, Bindra had approached the Supreme Court of India to break the monopoly of Doordarshan in cricket broadcasting. His team bring global companies like ESPN and TWI to the Indian market. He gets help from the apex court. 

Like ESPN and TWI in the Indian market is the achievements of him and his cricket team. Which soon expanded to be the biggest in the world. Bindra also played a pivotal role in the appointment of Haroon Lorgat as the Cricket South Africa CEO. This is the move towards the did not win him many friends.

Say anything, but overall, Bindra remained one of the architects of modern Indian cricket from a commercial perspective. Mr Bindra was the visionary who brought the World Cup home. Mr Bindra, then working alongside Mr N K P Salve and Mr Jagmohan Dalmiya, saw the diplomatic challenge not as an obstacle but as a problem requiring political finesse.

In 1994, Mr Bindra did something that forever altered cricket’s commercial matrix when he approached the Supreme Court of India to challenge Doordarshan’s broadcasting monopoly. They transformed broadcasting deals from administrative formalities into billion-dollar negotiations. Mr Bindra did not deny the interview or the quote; he owned up to it at the meeting and reiterated his stance. Integrity and fearlessness were in his nature.

He gives support for Lalit Modi during the Shashi Tharoor crisis and later during the IPL controversies and his backing of Haroon Lorgat for Cricket South Africa’s CEO position. He was an awesome and punctual player. He became physically fit on his own and was fully devoted to the cricket match. Lalit Modi, during the Shashi Tharoor crisis and later during the IPL controversies, backed Haroon Lorgat for Cricket South Africa’s CEO position. 

Before becoming cricket’s architect, Mr Bindra served as special secretary to then President Giani Zail Singh, bringing a bureaucrat’s precision and a diplomat’s skill to cricket administration. He was outstanding in every match and whenever play the cricket. That’s why he gets the CEO position very easily. He dies at 84 years old.   

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