Akshaya Tritiya 2025: How Gen Z is Redefining Jewellery with Meaning, Mindfulness, and Modernity

Once rooted deeply in tradition, Akshaya Tritiya is experiencing a refreshing transformation, led by Gen Z, the generation redefining luxury on their own terms. Traditionally marked by the purchase of gold as a symbol of prosperity and good fortune, this auspicious occasion is now becoming a canvas for self-expression, conscious choices, and meaningful adornment.

According to Lisa Mukhedkar, Founder and CEO of Aukera, a lab-grown diamond jewellery brand, “The upper end of Gen Z would typically be an Aukera customer. Their needs are very specific—minimalist, meaningful, mindful.” This generation has grown up watching their mothers and grandmothers value mined diamonds. However, their priorities have shifted. “They instinctively get the meaning and the value of grown diamonds. They are not going to ever consider mined diamonds because to them, it makes little sense,” Mukhedkar adds.

Lab-grown diamonds are no longer just an alternative—they’re the preferred choice. One bridal customer echoed this sentiment: “For us, it’s a no-brainer. We get much better quality and options here. And we have money left over for the honeymoon!”

For brands like Aukera, Akshaya Tritiya is no longer just about selling jewellery; it’s about offering a platform for choice. From delicate solitaire necklaces to symbolic rings for life’s milestones, Gen Z wants jewellery that builds their narrative, not one handed down through tradition alone.

Sweezal Furtado, Miss Global India 2024 and a fashion-forward Gen Z voice, reflects this shift perfectly:
 “Jewellery is no longer just about tradition—it’s about self-expression. Think vibrant gemstones that reflect your energy or symbolic designs that whisper your journey. Luxury, for us, is deeply personal.”

Her statement captures the broader mood of her generation. From birthstone pendants to zodiac-inspired rings, Gen Z is gravitating toward jewellery that symbolizes energy, emotion, and individuality. Akshaya Tritiya, once synonymous with ritual, is now resonating with personal stories and conscious expression.

Disha Shah, Founder of DiAi Designs, highlights this consumer evolution: “Fine jewellery with Gen-Z buyers goes beyond investment and style. They wish to connect with the piece in terms of meaning. The style, quality, and overall consumer experience are equally important to them.”

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Jewellery brands that are tapping into this evolution—focusing on authenticity, storytelling, sustainability, and personalization—are the ones capturing Gen Z’s loyalty. This Akshaya Tritiya, it’s no longer just about the karats; it’s about connection to the self, the moment, and the meaning behind every sparkle.

As the jewellery industry looks ahead, one thing is clear: Gen Z is not rejecting tradition—they’re reinterpreting it with purpose. And Akshaya Tritiya is becoming the perfect time to celebrate that shift.