Normalising the Norm: Men Taking the Lead in Menstrual Awareness Campaigns

Authored by Mahipal Singh, Founder & CEO of Revaa

Menstruation, a natural biological process in females, has long been stigmatised. In many nations, like India, cultural taboos and misinformation have resulted in restricted access to feminine hygiene products, poor sanitation facilities and a lack of discussion about menstrual health. This silence has far-reaching ramifications for women and girls’ education, employment and overall well-being. However, a positive trend has emerged in recent times: active participation of men in period awareness programs. Men’s involvement can break down taboos, promote equality and create an environment in which menstruation is seen as a normal and key biological process.

Men as Drivers of Change

In the past, men were excluded from conversations surrounding menstruation, encouraging misinformation and reinforcing cultural taboos. Nevertheless, their participation is critical in establishing menstruation as a topic of open conversation and building a dignified presentation of Menstruation. When males begin and engage in these discussions, they challenge societal norms that consider menstruation impure or humiliating. They contribute to a communal transformation in perception by creating an environment in which women and girls can express their concerns without the fear of being judged. At home, men can establish a nonjudgmental and open environment for women by encouraging them to discuss their thoughts, experiences and obstacles they usually face during their menstrual cycle. Men may also ask questions and express interest, fostering an atmosphere where women feel respected and protected.

According to the BMC women’s health report, over 355 million women, including the ones from rural areas, menstruate in India. Out of these, only 42 percent of women in rural areas are reportedly using menstrual products. Concerning this, the role of men becomes even more important in menstrual health awareness and shattering the age-old misconceptions about menstruation. From ensuring the sanitary products availability to campaigning for better sanitation facilities, their contribution significantly impacts the quality of females’ lives. Men who actively participate in Menstrual Hygiene awareness campaigns not only meet practical requirements but also help to shape cultural attitudes that have long marginalised women during their menstruation cycle.

Creating a Supportive Environment

Men’s involvement in menstruation awareness goes beyond discussion; it extends to action. Men can create safe and supportive environments within their families by providing women access to menstrual products, private sanitary facilities and proper disposal approaches. At workplaces, they can advocate for period-friendly policies like clean toilets and menstrual leaves and creating an environment that supports dignity for women. These measures not only benefit women’s physical health but also reinforce their dignity and rights, instilling a feeling of belonging and equity.

Moreover, by addressing cultural behaviours that isolate or stigmatise women during their periods, men can build a society in which menstruation is no longer viewed as a cause of shame but rather as a normal and healthy life process. This involves educating themselves and others on the biological truths of menstruation, allowing them to fight negative beliefs and disseminate accurate knowledge throughout their communities.

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From Cultural Taboo to Empowerment: A Transformative Shift

One of the key components of menstrual awareness is changing the narrative about menstruation. It should be recognised by society as a sign of health rather than a source of impurity or bad omen. Men can play an important role in this shift by recognising and appreciating menstruation as an essential aspect of women’s lives. For instance, including men in educational campaigns can help to clarify the process and build understanding. Programs that teach males about menstruation at a young age can help break the cycle of ignorance and shame, setting the benchmark for a future in which menstruation is freely acknowledged and valued. Similarly, media campaigns showcasing male supporters can help to promote subjects of inclusiveness and equality while challenging traditional norms and beliefs.

In conclusion, normalising menstruation necessitates a transformative shift that is not possible without the active participation of males. Men can contribute to a society in which menstruation is considered a normal and positive aspect of life by breaking the silence, sharing duties and changing perceptions. This inclusive approach not only promotes gender equality but also enables females to realise their full potential. The road to menstrual awareness requires communal effort and by working together, society can break down stigma while paving the way for a healthier and equality-driven future.

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