Why Did Zomato Rebrand to Eternal? Deepinder Goyal Explains

Zomato, one of India’s largest food delivery companies, has officially changed its name to Eternal. The company’s CEO, Deepinder Goyal, revealed this transformation along with a brand-new logo. This change has surprised many users and industry experts.

Why Did Zomato Change Its Name to Eternal?

Deepinder Goyal shared that Zomato started as an ‘accidental company’, but over the years, it has grown into something much bigger. He explained that the name Eternal represents the company’s vision for long-term growth and sustainability. Goyal admitted that the rapid success of Zomato “scares him to the core”, which is why he felt the need for a name that reflects its future aspirations.

Zomato’s New Logo and Branding

With the new name, Eternal has introduced a fresh logo that symbolizes continuity and innovation. The company wants to show that it is not just a food delivery app but aims to expand into various sectors beyond food. The rebranding aligns with its long-term mission and future goals.

How Will This Rebranding Impact Users?

For users, nothing changes in terms of service. The food delivery experience remains the same, and the app will continue to function as usual. However, users will now see the name Eternal instead of Zomato, along with a new design on the app and website.

Zomato’s Journey from a Startup to a Market Leader

Zomato started in 2008 as Foodiebay and later rebranded to Zomato. Over the years, it has grown into a global company, offering food delivery, restaurant reviews, and quick commerce services. Now, with the Eternal rebranding, the company is set for its next big leap.

What’s Next for Eternal?

The company has hinted at expanding into multiple business areas, possibly beyond food delivery. While details are not clear, Deepinder Goyal’s vision suggests that Eternal could explore technology, e-commerce, or logistics in the near future.

FAQs

Why did Zomato change its name to Eternal?
Zomato’s CEO, Deepinder Goyal, wanted a name that reflects the company’s long-term vision and expansion beyond food delivery.

Will the Zomato app change after rebranding?
No, the app will continue to function the same way, but it will now have the name Eternal and a new logo.

What does the new name Eternal mean?
Eternal represents the company’s goal of long-lasting success and growth into various business sectors.

Will Zomato’s services be affected by the rebranding?
No, all services, including food delivery, restaurant reviews, and quick commerce, will remain unchanged.

Is Zomato planning to expand into new businesses?
Yes, Deepinder Goyal has hinted that Eternal may explore new industries beyond food delivery in the future.