Women in Leadership & Entrepreneurship

Varna Bhat’s Journey in the Alcobev Industry

The Indian entrepreneurial landscape is witnessing a paradigm shift, with women stepping into leadership roles across industries. One such trailblazer is Varna Bhat, the founder of Blisswater Industries, who is revolutionizing the alcobev (alcoholic beverage) industry— traditionally a male-dominated space. As an Indian woman founder, Varna is redefining what premium Indian spirits can be, crafting products that seamlessly blend innovation, tradition, and world-class quality.

Breaking Barriers in a Male-Dominated Industry

Varna Bhat has spent over six years in the alcobev industry, carving a niche for herself with an unwavering commitment to innovation. Blisswater Industries, under her leadership, has launched three product lines that have gained significant recognition:

• Yaksha Whisky – A unique whisky that is a blend of Indian malts and Scotch, infused with Soma botanicals. Yaksha won Silver at the 2024 USA Spirits Ratings in the Blended Whisky Category. Under the Yaksha product-line the 1200 bottle Limited Edition Yaksha Blue Moon was unveiled at the Bangalore Airport Duty Free in November 2024.
• Salty Nerd Vodka – Salty Nerd is a new age Vodka range that speaks the language of the TikTok generation and comes in the expressions – Classic, Cola, Mint, Lemon, Cherry and Salted Caramel.
• Rahasya Vodka – A unique spirit inspired by the mystique of Indian flavors.

With an expanding portfolio of acclaimed products Blisswater is establishing itself on the global stage as a house of premium Indian spirits and is expanding into markets such as USA, China, UAE, Japan, Singapore with more geographies to follow.

A Passion for Innovation & Entrepreneurship

Varna’s journey to the alcobev industry wasn’t conventional. She was on the verge of pursuing civil services before realizing that her true passion lay in marketing, branding, and creativity. And after working with various brands across sectors she knew she wanted brands of her own to nurture and grow. 

Her fascination with the alcobev space stemmed from a casual discussion with friends about the lack of a signature Indian drink. This insight sparked the creation of Rahasya which was launched in December 2020.

Balancing Entrepreneurship and Motherhood

Being an entrepreneur is challenging as it is but doing so while being a full-time mother to twin girls is even more inspiring. Varna has seamlessly blended her passion for business with her responsibilities as a mother, proving that women can excel in leadership roles without compromising on their traditional roles. Her journey serves as an inspiration for aspiring women entrepreneurs who wish to break societal norms and make a mark in their chosen fields.

The Future of Blisswater Industries

Varna’s vision is clear: to create world-class spirits with a unique Indian identity and challenge the perception that only foreign-origin spirits can be premium. She is building brands that not only stand out in India but also competes on the global stage.

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Women Entrepreneurs: Changing the Narrative

Despite India being the third-largest start-up ecosystem in the world, the contributions of women entrepreneurs often go unnoticed. Stories like Varna Bhat’s highlight the persistence, resilience, and innovation that women bring to the entrepreneurial landscape. Breaking stereotypes, challenging the status quo, and leading with vision—Varna is proving that gender does not define success, determination and passion does.

Varna Bhat’s journey is not just about crafting spirits—it’s about crafting a legacy. She embodies the spirit of women in leadership and entrepreneurship, proving that the alcobev industry, like any other, belongs to those who dare to innovate, take risks, and challenge conventions. As a mentor, Varna helps other start-ups and SMEs navigate their growth journeys.

With Blisswater Industries setting new benchmarks in Indian spirits, the world is watching as Varna continues to shape the future of premium Made-in-India alcobev products.

As the industry evolves, one thing is clear—women like Varna Bhat are not just participating in the entrepreneurial world; they are leading it.