New Delhi, [Date]: Psychocare Health Private Limited unveiled their new Ayurvedic wellness beverage in a convenient RTD format that combines traditional health benefits with the evolving tastes of today’s consumer. This product is another step for them in expanding their business into functional nutrition.
The beverage is manufactured within Haridwar, Uttarakhand, at the premises of Maxcure Nutravides Limited; It is positioned as an immunity-enhancing product & has antioxidant properties. The beverage contains a combination of Ayurvedic ingredients such as Mandukparni (Centella asiatica), Haridra (Turmeric), & mango fruit pulp along with B- Complex vitamins, Vitamin C, & Vitamin E & selected minerals (Calcium, Magnesium, & Zinc). The product is targeted towards providing a solution for “when health meets taste” & is a ready-to-drink beverage without preservatives & designed to promote the overall health of an individual.
During the launch, Supreet Singh (founder of Psychocare Health Private Limited) stated, “As awareness regarding preventive medicine continues to increase, consumers are now searching for products that provide effective solutions and are relatively easy to integrate into daily lifestyle choices. Therefore, our newest product line combines the traditional benefits associated with Ayurveda with the innovation associated from Modern Nutrition in an enjoyable way. The current introduction demonstrates our commitment to providing innovative wellness products for consumers.”
The product is expected to be accessible to various markets throughout India, dependent on the distribution channels, further enhancing the presence of Psychocare Health in the wellness/nutraceutical market.
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