How Vimag Labs Founder Manish Seth Aims to Cut India's EV -

How Vimag Labs Founder Manish Seth Aims to Cut India’s EV

Dependence on Chinese Rare Earth Magnets

The emergence of EV revolution in India seems promising, yet there remains one significant

issue that poses a threat to the long-term success of the EV sector in the country – the use

of foreign rare earth magnets, especially those sourced from China. These magnets are one

of the core elements of the permanent magnet motors installed in electric two-wheelers,

cars, and commercial EVs. In view of the rising demand for EVs and uncertainty in the global

supply chain, finding ways to reduce dependence on imported parts has become an

important objective for India.

In this context, the efforts made by Vimag Labs, the company founded by Manish Seth, are

aimed at addressing one of the major problems of the industry through domestic innovation.

Specifically, Vimag Labs aims at developing novel types of motors with minimal or no use of

rare earth magnets yet at the same time capable of delivering high-performance results. This

is achieved by means of software-based motor control systems and innovative engineering.

Beyond the technological implications of this approach lies another important factor. A

decreased reliance on rare earth magnets can boost domestic manufacturing, improve the

resilience of the supply chain, and mitigate the risk factors linked to the volatility of

international pricing and the availability of exports. Moreover, this is consistent with the idea

of Atmanirbhar Bharat by the Indian government and fosters innovation in the country

through the involvement of indigenous players in the process.

In view of the ongoing development of India’s market of EVs, innovation of key technologies

will be the crucial factor that will define the future of the sector. Innovative startups, such as

Vimag Labs, show an example of the way in which a deep-tech solution can resolve

industrial issues while addressing the national imperatives of sustainability, independence,

and technological leadership. If implemented effectively, it may allow India to establish itself

as a leading player in the field of next generation EV technologies.

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